Japan
CoinPost
U.S. Game Advertising Firm to Become Metaplanet Subsidiary, Aiming to Spread Bitcoin Among Gamers
- The value of the contributed BTC has risen by about $47 million since August, reaching roughly $179 million as of October 2 versus about $132 million at announcement.
- Super League's game advertising business will continue alongside the new bitcoin treasury strategy, with CEO Matt Edelman calling it not a pivot but a complementary 'two-engine' approach; the company connects an estimated 3.3 billion gamers worldwide with advertisers.
- Shareholders will vote on the BTC contribution at the annual meeting on October 16; shares received by Metaplanet are subject to a 5-year lock-up, and completion also requires Nasdaq notification and regulatory procedures in both the U.S. and Japan.